Buds Coffee 

The Brand

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Simple and robust but never subtle, Buds Coffee is a new-age coffee brand that offers a desirable coffee experience to coffee aficionados. Using high-grade and ethically-sourced coffee, it strives to provide customers with a refreshing beverage that is easy to make and delightful to the taste. 

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The Ask

The Buds Coffee brand was eager to launch in the market with four distinct coffee flavors. To bring this project to life, they sought our expertise in devising a captivating launch plan.

The Work

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To differentiate the product flavors and engage customers, we proposed an innovative marketing strategy of giving each flavor an individualized human-like persona. This was based on our research of the target group; each persona was designed to target a specific audience. We used creative visuals and catchy copies to highlight the different characteristics of each flavor.

 

With our assistance, the brand was able to reach a wider audience while also connecting with them in a more meaningful way. Moreover, the brand witnessed impressive sales as a result of the ads strategy. The social media content also propelled significant engagement, with an increase in likes and follows.