Cliff Hanger
 

The Brand

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A part of the Boutique Spirit Brands, Cliff Hanger is a premium, handcrafted vodka which comes in four different flavors.

The Conundrum

Cliff Hanger aimed to build a strong brand identity that could reflect its features, elements, and personality in a way that was outstanding, playful, and relevant.
 
The Odd Way Out

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We ideated a social media plan with a keen focus on the quality and feelings a brand like this represents. What followed was a very well-structured strategy that started with building awareness about their flavors and USPs. This resulted in an eye-popping feed with a creative tonality and vibrant visual language.