KOKO MOJO

The Brand.

 

From the heart of a traveller comes a new cafe in the urban commercial heart of Patna. Founded in 2018, "KokoMojo" came to life when a coffee enthusiast decided to bring together the best of the global brewing culture and the unique flavour profile of Indian tea & coffee in a series of signature blends to serve up magic in a cup along with the bakes & dine.

 

 

Approach & Understanding.

 

KOKOMOJO’s unconventional approach to coffee house demanded an equally unconventional approach to Branding, this is where Odd Loop came into picture. We designed for KokoMojo a comprehensive brand experience that is clean, smart, approachable, and friendly. Storytelling centers around the brand owner’s love for tea & coffee and his idea of adding unique flavors to it.

 

 

Technicalities. Expressions. Work.

 

Cafe environments maximize the potential for brand expression. Accordingly, we worked closely with KokoMojo to design patron touch points that carried forth the brand storytelling and a cohesive visual identity. Iconography and other brand elements add personality, texture, and a human feel.

Odd Loop designed a lexicon for the cafe that identifies the establishment ethos, mission statement and company standards. It ensures the proper internalization of the heart and intention behind the brand, as well as accurate expression of the brand in verbal communication touch points.