Notto

The Brand

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Notto, a purveyor of luxury furnishings based in Bangalore that aspires to provide discerning customers with a curated selection of opulent sofas, chairs, sculptures, and other decorative pieces.

The Ask

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We were approached to create a brand identity that would establish brand’s unique position in the luxury furnishing industry.

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The Approach 

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Our first step was to undertake meticulous market research and conduct an in-depth analysis of the target audience to conceive a compelling brand name. After extensive contemplation, we arrived at "Notto," a succinct and memorable name that exuded refinement and elegance.

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Next, we focused on developing the logo, exploring various design options, including wordmarks, lettermarks, motifs, and combinations. We selected a modern and refined font style. To complement the font, we utilized precise spacing to create a wordmark that conveyed a contemporary aesthetic.

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To bestow the brand with an air of exclusivity, we employed a color palette of deep black,white and tan. These colors, evocative of luxury and refinement, were implemented consistently across all brand communication channels, from packaging design to social media.

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To ensure visual coherence, we devised comprehensive guidelines for the brand's typography, color palette, and overall visual style. This unified approach facilitated brand recognition and imparted a sense of unity to all brand elements.

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In conclusion, our efforts culminated in a brand identity that effectively conveyed Notto's core values of opulence, refinement, and unparalleled quality.