Passion Guru
 

The Brand

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Passion Guru is an e-learning platform that gives less privileged children an opportunity to learn from various education gurus.

The Conundrum

The brand wanted to build a strong, valuable brand identity that could attract volunteers and similar types of people to their platform, hence, bringing their vision to fruition.
 
The Odd Way Out

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Our strategy was to work on a brand experience that could engage the users with the brand’s initiatives. The communication plan included the brand’s values, features, and messages which could connect with the audience. Our ad campaigns also allowed the brand to onboard various masters and gurus for their social initiative.