Play2Win

The Brand

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A leading e-sports brand that encourages users to sign up and play various skill-based games for cash rewards, plus much more.

The Conundrum

In a highly competitive industry, the brand wanted to swing the users to their side and make it the number-one platform for e-gaming enthusiasts
 
The Odd Way Out

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After researching the market, we strategized around building a distinctive brand identity that could have high recall value. Along with this, we planned to highlight their USPs and features through our communication plan. We also initiated offers and tournaments to drive more traffic to their platform.