VELVET PATISSERIE

Client story.

​

Just when the art of delightful culinary embrace was becoming all about bestsellers and competition, a brilliant home-based baker was doing what nobody was.

After 3 years of baking at home, the founder of Velvet Patisserie— Divjyot Chawla, decided to give her passion of the sweet world a breakthrough with Velvet Patisserie in 2015. She has come a long way to build a beautiful, personal and feel-at-home place where desserts taste like they're specially made for you. And yes, they are.

​

 

The challenge.

​

We were challenged to create the complete brand identity showcasing Velvet’s story and unique offerings in a very premium & approachable way, and to combine a feeling of their craftsmanship and elegance.

​

 

Research & work.

​

Our research found that, many of the times these things are not bought by people for themselves but as gifts for whom they love and care about. A simple, yet powerful display of endearment which reminds the receivers that they’re on one’s mind. And it is in Velvet Patisserie’s spirit to facilitate such sweet acts of gifting.

We produced a comprehensive brand experience that embodies craftsmanship, elegance, approachability and personal touch. Using an eye-catching typeface alongside the tagline ‘eat your ♥ out’ we signified the opulence and warmth of the brand together. The bright and contrasting colors, combined with brushes of pastels and gold are complemented by a touch of the sweet and contemporary. The branding is minimal and enduring for a long brand trajectory using a powerful but modest type treatment and a unique colour palette with sumptuous gold.